Personalized Water Bottles - 3 Reasons Why They're Great Corporate Gifts
It's true, personalized water bottles make nice corporate gifts. But not all of the time.
Most marketers don't mess up in the case of matching gift with present recipient. Most entrepreneurs do not give a personalized bottle to someone who's going to hate it. But most marketers still mess up with corporate gifts, whether it's bottles, mugs or whatever.
They mess up because they do not think of promotional products advertising, or all advertising and marketing, quite right. By that I mean, they create advertising campaigns that do not intend to touch the corporate reward recipient enough times. Some really conceive campaigns where the recipient is touched only once, possibly twice.
That is one of the issues.
The second issue: they go for reasonable bottles. Cheap and expensive are at all times in relation to the lifetime value of your prospect or customer. Should you've decided that they are worth a personalized water bottle, don't give them an inexpensive one. Which is to not say that you're to pay rather a lot for every bottle, however there are inexpensive bottles and cheap ones. Stay with the inexpensive. Just so we're clear, inexpensive ones do not value lots but are high quality products with high quality personalization.
The third issue, just because you give a personalized water bottle to someone who's going to like it doesn't mean you've made an excellent marketing move. In other words, loads of entrepreneurs don't phase or don't do it well.
Should you're a chiropractor, as an illustration, giving your personalized water bottles to the members of gyms looks like a superb idea. People who go to gyms are more prone to be into wellness and wish occasional tune ups. Plus, they get awfully thirsty at the gym.
Giving them to individuals who're walking in a 5k 'race' to sponsor a charity shouldn't be fairly as good of an idea. Sure, some of them are into health, but they're there mainly for the charity fundraising facet of the event.
Giving them to everyone who passes your front door seems like an excellent less useful idea. For most chiropractors. You is perhaps situated between 2 gyms and throughout the street from three more and, then, it isn't a bad idea.
The point, though, is that you simply think fastidiously about who you give your corporate items to, then test. Then think some more. Then test.
But why do personalized water bottles make corporate items?
Because they're useful and, unless you go for reasonable, good-looking objects too. The usefulness of a promotional product is the principle factor that determines if people preserve it or not. Seems to be is the 2nd. So, with personalized water bottles you hit the 2 top reasons. Which means, lots of people will maintain them. Which means you give your self quite a lot of photographs at having your message seen.
Besides, unless you go for miniature water bottles, they have a large sufficient surface for personalization. That's, there's room on your emblem and a call to motion that's massive enough to be seen by people who're taking a look at the person who's utilizing your personalized water bottle. And, after all, the recipient of your present won't need to squint either.